据艾瑞发布的数据显示，进入 20 年代，95 后（即

通常所说的 Z 世代）人均可支配收入达到了 4193

元，而在一线城市的 70、80 后的月可支配收入

只有不到 1500 元。由此可见，Z 世代有着非常强

的购买力，已经成了消费的主力，且这个人群规

模已经达到 3.8 亿，其中高消费力占比高达 45%。

得 Z 世代者得天下，这个说法并不夸张。这个群

体对产品的品质、品牌的认可度极高。所以也驱

动食品企业在产品设计方面着力于品质、新鲜度

得同时，还要加强产品多元化、潮流化的体现。

HOTELEX 作为食品产业的先锋展会，也关注到这

一趋势，通过举办一系列的潮流赛事和先驱性的

行业高峰论坛，吸引到 10 万 + 的餐企老板、食

品零售 / 渠道商参观展会。从而成为食品企业展

示其符合 Z 世代需求的热产品的佳展示平台。

According to data released by iResearch, the monthly

disposable income of the post-95s generation, known as

Generation Z, in the 2020s reached 4,193 yuan, while

the monthly disposable income of the post-70s and 80s

in the first-tier cities was less than 1,500 yuan. This

shows that Gen Z has very strong purchasing power and

has become the main force of consumption, and the size

of this group has reached 380 million, of which high

spending power accounts for up to 45%. It’ s not an

exaggeration to say that those who win Gen Z will win

the world. This group has a high degree of recognition of

product quality and brand. Therefore, it also drives food

companies to focus on quality and freshness in product

design, and at the same time strengthen the reflection of

product diversification and trend.

As a pioneering exhibition in the food industry, HOTELEX

also pays attention to this trend. By holding a series of

trendy events and pioneering industry summit forums, it

has attracted more than 100,000 restaurant business

owners and food retailors or distributors to visit the

exhibition. Thus, it becomes the best platform for food

companies to display their hottest products that meet the

needs of Generation Z.

乳制品 | 休闲食品 | 方便食品 | 罐头食品 | 及功能食品 | 清真食品 | 其他食品

Dairy | Leisure Food | Instant Foods | Canned Food | Organic and Functional Food | Moslem Food | Other Foods

Ⅰ、展会概况

展会名称：2024上海国际酒店及餐饮业博览会

展会时间：2024年3月27日-30日

展会地点：上海.虹桥国家会展中心

展会规模：40,0000平米，3500多家参展商